Looking at the SMB Online Experience
Compass Intelligence just released new research on the Onlne Customer Experience of Small and Mid-Sized Businesses. Compass Intelligence’s Online Experience research for Q3 2008, focuses primarily on what kinds of experiences vendors provide to Small and Mid-sized Customers online. Our Q1 2008 research included primary research with more than 20,000 business users. Key findings in this period of research include:
- Top ranked vendors include: IBM, Microsoft, AT&T, Dell and Cisco (in order of rank).
- Vendors that ranked lowest include: Centennial Wireless, DigitalWork.com, Country Financial Services and Alaska Communication System (in order from lowest to highest).
- Best practice: Vendors should use interactive tabs on the homepage for your business’ various customer segments. This adds depth, without adding clutter.
- Worst Practice: Alienate business customers unintentionally by using loosely defined segments, such as “Small” vs. “Enterprise,” without any other ways to engage them, such as by vertical industry or job function.
To see the full press release, click here:
http://www.compassintelligence.com/content.aspx?title=PressRelease13
To get a free executive summary on this research click here:
http://www.compassintelligence.com/content.aspx?title=UpcomingStudies
Prepared By Stephanie Atkinson
Related Subscriptions :
Online Customer Experience Management
Please visit Compass Intelligence to learn more:http://www.compassintelligence.com/